How to Write a Sales Letter: 15 Free Templates

Do you want to introduce prospective consumers to a good, service, or concept? Do you want them to know more about what you’re selling? 🧐

A sales letter is the perfect way to go about it! You can get to know everything about a sales letter in this post. 😁

It is beneficial to know about the essential things that have to be included in a sales letter before starting to draft one.

I will also be providing you with free templates and samples to get you started right away ‡️

What Is a Sales Letter?

Sales letters can be utilized on webpages or page redirects as well as in conventional postal or email campaigns. They are formatted to draw the audience’s attention, pique their curiosity, and inspire a desire for the good or service being promoted.

They are a common marketing tactic companies use without funding to promote their goods or services on broadcast or through other channels.

They are also utilized by certain organizations whose sole method of business is by mail. These are used by many businesses to educate their devoted clients about exclusive deals and savings. While the majority of businesses engage via regular mail, many do so via email.

Now that you’ve got a rough idea about what a letter of sale is, you can learn more about what is to be included in a sales letter right here with me to help you save time ‡️

What is to be included in a sales letter?

Having written a lot of sales letters myself, I have a lot of experience with the things that grab your potential customer’s attention.

There are certain things that need to be included in a sales letter, and you get to look at them right here ‡️

Include a personal salutation and introduction

Based on the intended demographic, an individual message should mention the recipient personally or as a whole. Include a compelling introduction that engages the viewer and develops a bond. It should concentrate on meeting the audience’s requirements, issues, or preferences.

Include a main body

The sales letter’s primary body contains comprehensive details on the marketed item or service.

It promotes its perks, merits, and characteristics to show how it can meet the audience’s needs or resolve their problems. To increase legitimacy and substantiate the statements being stated, the body may also incorporate references, examples, or data.

Include a call to action

The viewer is persuaded to perform the required action through a strong, obvious call to action. It ought to be clear, simple to understand, and underline the advantages of doing.

The CTA could ask visitors to buy something, register for an offer, ask for more details, or get in touch with the business.

Include additional details

Include any extra details that are pertinent to the deal, such as price ranges, unique discounts, time-limited promotions, or warranties. This data’s positioning should support the offer’s worth and motivate the audience to engage.

Include a closing and signature

Write a powerful conclusion that restates the key advantages and fosters a feeling of immediacy.

It may contain a call to action reminder, a deadline for limited-time incentives, or a rundown of the letter’s most important themes. Be sure to sign the letter with the name of the firm as well.

How to write a sales letter (Tips)

A sales letter’s objective is to encourage the recipient to perform the required action by clearly articulating the worth and advantages of the item or service. These tips will surely get you the sale: ‡️

Grab attention with a strong headline

Make a title that catches the reader’s eye right away and tempts them to keep reading. Make your point with forceful wording, a provocative inquiry, or by emphasizing a major advantage.

Focus on the benefits

Emphasize the advantages of your good or service and describe how it will make your audience’s life better, reduce costs, or address their issue. Explain the worth and the way it relates to their unique requirements in plain language.

Know your target audience

Identify the intended category’s needs, interests, and issues. Make sure to address their unique worries in your sales letter and demonstrate how your good or service may meet their needs or satisfy their wants.

Use persuasive language

To captivate the reader and build a bond, use writing that convinces and strategies including narrative, appeals to emotions, and evocative imagery. Use powerful, energetic verbs and encouraging phrasing to show energy and trustworthiness.

Create a sense of urgency

Create a sense of urgency or constraint to motivate the reader to act right now. Limited-time deals, special incentives, or price reductions can evoke a feeling of urgency and spur readers to take action.

Keep it brief and scannable

Your sales letter will be easier to read and skim if it has short sentences, headings, sections, and blank spaces. Stay away from long paragraphs of content that can bore or deter readers.

Letter Template: 1

Sales Introduction Letter

[Mention the name of the sender]

[Mention the address]

[Mention the contact details]

[Mention the date]

To

The

[Mention the name of the recipient]

[Mention the address of the recipient

[Mention the contact details of the recipient]

Subject-  Sales introduction letter

Hello, [Mention the name]

In order to clean the grimy corners of home roof edges, [Mention the name] would like to present you with our newest vacuum cleaner. I suppose this is one of the numerous issues about which the majority of your clients are whining at your office.

Due to its modest weight, this vacuum clear is simple to carry. Other than that It is incredibly sturdy and has a long lifespan of up to how many years, so you don’t have to worry about your electricity cost. Its features also include the capacity to function on surfaces that require careful handling, such as desktops [Mention the name], wet floors, and rough edges.

The design professionals who work for us have more than thirty years of combined experience in the development and production of sporting goods. We are a corporation with offices in [Mention the place] that distribute our equipment all around the nation.

We now provide top-notch fitness equipment at affordable pricing. Many of our clients return to us with additional orders, as we have discovered. Visit our website at [Mention the name of the company] for more details on all of our equipment.

This appliance has a total of seven attachments. If you are unhappy with the goods, we offer a one-year warranty and a money-back guarantee. You can be sure that this item is of the highest caliber. When it is most convenient for you, we would be happy to perform a product demonstration at your location. Feel free to give me a call whenever you’d like. I greatly appreciate it.

Regards,

From

[Mention the name of the sender]

[Mention the address]

[Handwriting signature]

[Mention the contact details]

[Mention here, if there is any post note to be give]

Sales Introduction Letter

Download Template :
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Letter Template: 2

Sales Introduction Letter

[Mention the name of the sender]

[Mention the address]

[Mention the contact details]

[Mention the date]

To

The

[Mention the name of the recipient]

[Mention the address of the recipient

[Mention the contact details of the recipient]

Subject-  Sales introduction letter

Dear [Mention the name].

As we provide you with yet another one of our masterpieces, we send you our warmest holiday greetings! This time, it’s the [Mention the name], the newest and top-rated refrigerator available. We strongly advise you to read the pamphlet we’ve provided in order to gain a complete understanding of this wise purchase.

Other refrigerators are not like the [Mention the name]. It is not just fashionable and chic, but also elegant and exudes panache. It will be the focus of attention in your kitchen, without a doubt. Its incredible and remarkable storage space is furthered by its chiller and freezer. The [Mention the name] also has a [Mention the number]star certification and is environmentally friendly.

We at [Mention the name] are a business that specializes in creating and producing sporting goods. Our design professionals have years of experience and are devoted to their job. Our business is situated in [Mention the place], and we have many channels for distributing our items all throughout the nation.

We provide affordable goods of the highest caliber. Our items are well-known and frequently receive compliments from clients. Additionally, we are providing a [Mention the percentage] market value discount.

As a result, we strongly encourage you to visit our showroom to see the [Mention the name], which is the best example of our most cutting-edge technology.

You can visit our website, [Mention the website], for more information. Feel free to contact us with any questions.

Sincere thanks

Regards,

From

[Mention the name of the sender]

[Mention the address]

[Handwriting signature]

[Mention the contact details]

[Mention here, if there is any post note to be give]

Sales Introduction Letter

Download Template :
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Letter Template: 3

Sales Introduction Letter

[Mention the name of the sender]

[Mention the address]

[Mention the contact details]

[Mention the date]

To

The

[Mention the name of the recipient]

[Mention the address of the recipient

[Mention the contact details of the recipient]

Subject-  Sales introduction letter

Hello, [Mention the name]

With great pleasure, we introduce the new  [name the product], featuring the news. [list its alluring qualities]. We urge you to buy this latest manifestation of our uniqueness and innovation since we know you’ll adore it.

I’m sending a quick reply to my email from yesterday. I tried to phone you, but I couldn’t get through. I wanted to schedule a call to introduce [business name] and myself. Do you have [Mention the number] minutes available early next week?

I figured you would be interested in our work with [customer] while I have you. We assisted them in [achieving their aim], which led to [ideally, you have to put here, but any significant result will do]. The complete narrative is available here: [Offer a link to a case study. We’re pleased to (introduce your company and product). It is (features and benefits of your products). We are happy to.

Would you be willing to have a short talk with me to see if we click? We’ve collaborated with organizations like [enter two or three clients from this industry] to [insert a typical client objective]. Visit us at [site] if you have a moment to discover more about who we are. I’ll call you later this week if I don’t hear from you by then.

I’ll be pleased to (reintroduce the features of the Product). You can ask for more information ( introduce your contact address or website). Feel free to contact us with any questions. We anticipate promising business prospects.

I’m grateful.

Regards,

From

[Mention the name of the sender]

[Mention the address]

[Handwriting signature]

[Mention the contact details]

[Mention here, if there is any post note to be give]

Sales Introduction Letter

Download Template :
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Letter Template: 4

Sales Introduction Letter

[Mention the name of the sender]

[Mention the address]

[Mention the contact details]

[Mention the date]

To

The

[Mention the name of the recipient]

[Mention the address of the recipient

[Mention the contact details of the recipient]

Subject-  Sales introduction letter

Dear [Mention the name]

For both present and potential clients, your website serves as an information hub. You want to draw visitors to your page who will stay there. It’s possible that investing hundreds of dollars in digital advertising won’t significantly enhance sales. The software [Mention the name] increases organic website traffic without costing you anything.We provide three strategies for boosting sales through online activity.

We create informative content that draws readers.

Compared to the average digital marketing agency, we employ [Mention the percentage] more [Mention the name]related themes. Our web pages are optimized, and we offer you daily, weekly, and monthly reports that are specifically tailored to your needs.

My use of [Mention the name] was greatly aided by their analyses. I was able to determine what was drawing the most attention to my products by seeing where clients were clicking on my page. [Mention the name]  owner.

My use of [Mention the name] was greatly aided by their analysis. I was able to determine what was drawing the most attention to my products because it showed me where people were clicking on my page. [Mention the name] owner.

Our goal is to assist companies in gaining more online influence so they can keep existing clients and draw in new ones. We’ll provide you with a free study of [Mention the name] organic traffic if you enter your email address and website. Within the next [Mention the number] days, start your yearly [Mention the name] software campaign to receive a free month of digital optimization.

Sincerely,

Regards,

From

[Mention the name of the sender]

[Mention the address]

[Handwriting signature]

[Mention the contact details]

[Mention here, if there is any post note to be give]

Sales Introduction Letter

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(pdf, docs, ODT, RTF, txt, HTML, Epub, Etc)

Letter Template: 5

Persuasive Sales Letter Example

[Mention the name of the sender]

[Mention the address]

[Mention the contact details]

[Mention the date]

To

The

[Mention the name of the recipient]

[Mention the address of the recipient

[Mention the contact details of the recipient]

Subject-  Persuasive sales letter

Hello Ms. [Mention the name]

Writing to our customers brings me great pleasure every time. For four years, you have been a consistent magazine subscriber. We are delighted to present you with a fantastic offer. Our brand-new publication, [Mention the name], debuted last week. Numerous youth-related concerns are covered. It is a monthly publication that comes out on the first of each month.

The magazine will be a big help to your students at the institution. Youth-related problems are the focus of the publication. The magazine receives contributions from physicians, counselors, opinion leaders, fashion celebrities, and educators. Health, education, job, and the newest fashion trends are the key areas of focus. Additionally, university department students are welcome to contribute articles for the journal and receive payment.

We have a special deal just for devoted consumers like you. Yearly subscription costs only [Mention the amount] from you, as opposed to [Mention the amount] for the broader public. I also include a free copy of the [Mention the name] first month’s issue.

If you are interested in purchasing a magazine membership, get in touch with our [Mention the job position],[Mention the name]. At your convenience, she will go into additional depth about every aspect.

We anticipate receiving a favorable response.

Sincere thanks

Regards,

From

[Mention the name of the sender]

[Mention the address]

[Handwriting signature]

[Mention the contact details]

[Mention here, if there is any post note to be give]

Template: 6

Business Communication Sales Letter

To,

(Name of the sender)

(Designation of the respective person)

(Name of the address)

Subject- letter for sale of business communication

Respected madam/sir,

This letter is to inform about the sale of our products to (mention the name of the company or the name of the organization). I (mention your name) working as a (mention your designation) at (mention the name of the company or the name of the organization) would like to say you about the sale of our business product. The new products have been launched by our company or organization and now we would like to sale for it to your organization or company.

The product is of latest advanced technology and has all the new required specifications. We have decided to sell for it for a certain period of time to grow our business in the market.

If you are interested in the sale of our business, we are ready to have business communication between our firms. From this meeting, we will be able to share more information about the sale with you and you can also be able to know about it more.

If you have any further questions and queries regarding the sale you can contact to our management department at (mention phone number) or through an email (mention your email address).

Sincerely,

(Name of the sender)

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Template: 7

Life Insurance Sale Letter

To,

(Name of the sender)

(Designation of the respective person)

(Name of the address)

Subject- Letter for Sale for Life Insurance

Respected madam/sir,

This letter is to inform you about the sale of life insurance. I (mention your name) from (mention the name of the place where you are staying) would like to say that we have announced a new life insurance policy for all the people. There is a discount on the life insurance policy for the holder if they start their policy at the mentioned time.

The mentioned time for the new policy is from (mention date and time) and will end in (mention date and time). You all can visit our office to know more about the new policy.

This is to inform all of you that kindly look into the sale of life insurance and have thought in it.

For any further information or queries, you can reach to us at (mention phone number) or through an email (mention email address). You can also come to our office for advice.

Thanking you

Sincerely

(Name of the sender)

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Template: 8

Hotel Sale Letter

To,

(Name of the sender)

(Designation of the respective person)

(Name of the address)

Subject- Letter of Sale for Hotel

Respected madam/sir,

This letter is to inform (mention the name of the organization or agency) that I (mention your name) from (mention the place where you are staying) would like to sale for our hotel. The hotel is located at (mention the name of the place and area). We have decided to move to a new place due to which we have decided to sale our hotel.

The hotel is in proper working condition and has the proper government-authorized documents of the store. It is located at the center of the town. We have decided (mention amount) for the sale of the clothing store. The price is negotiable.

If you are interested in buying we can meet in person to discuss the further process of it and you can personally see the conditions of the store.

For any further information or queries, you can reach to me at (mention phone number) or through an email (mention email address).

Thanking you

Sincerely

(Name of the sender)

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Template: 9

Catering Services Sales Latter

To,

(Name of the sender)

(Designation of the respective person)

(Name of the address)

Subject- letter of sale for catering services

Respected Madam/sir,

This letter is to inform (mention the name of the organization or agency) that I (mention your name) from (mention the place where you are staying) wanted to sell for catering services. We have decided to shift our business from this place to another so we have decided to sale our catering services.

We provide good quality service and we have our business established for many years. Now because of some reason, we have to shift our business so we have decided to sale our catering services.

If you are interested in buying, we can meet in person to discuss the further process of it and you can personally check our service as well.

For any further information or queries, you can reach us at (mention phone number) or through an email (mention email address).

Thanking you

Sincerely

(Name of the sender)

Download Template :
(pdf, docs, ODT, RTF, txt, HTML, Epub, Etc)

Letter Template: 10

Beauty Products Sale Letter

To,

(Name of the sender)

(Designation of the respective person)

(Name of the address)

Subject- Sale for Beauty Products

Respected Madam/sir,

This letter is in regard to the sale of beauty products. My name is (mention your name) studying at (mention the name of the college or the name of the university). I have recently started a business on beauty products with my friends. So we would like to sale for our beauty products so that people can get to know about our beauty products.

The beauty products are well-verified and tested. There are no side effects on the beauty product, and the product is available for all from men to women to kids.

If you are interested to know about our beauty products and getting to know more information about them, then we can meet and discuss it more.

For any further information or queries, you can reach me at (mention phone number) or through an email (mention email address).

Thanking you

Sincerely

(Name of the sender)

Template: 11

Sales Letter for A Clothing Store

To,

(Name of the sender)

(Designation of the respective person)

(Name of the address)

Subject- Letter of Sale for Clothing Store

Respected madam/sir,

This letter is to inform (mention the name of the organization or agency) that I (mention your name) from (mention the place where you are staying) wanted to sell a clothing store which is located at (mention the name of the place and area). We have decided to shift our business to a new place which is why we have decided to sell our clothing store. The store is in proper working condition and has the proper government-authorized documents of the store.

We have decided (mention amount) for the sale of the clothing store. The mentioned price is negotiable, and the store is situated in proper town.

If you are interested in buying we can meet in person to discuss the further process of it and you can personally see the conditions of the store. All the land documents will be verified by you at the time of purchase.

For any further information or queries, you can reach to me at (mention phone number) or through an email (mention email address).

Thanking you

Sincerely

(Name of the sender)

Download Template :
(pdf, docs, ODT, RTF, txt, HTML, Epub, Etc)

Template: 12

Air Conditioner Sale Letter

To,

(Name of the sender)

(Designation of the respective person)

(Name of the address)

Subject- letter for sale of air conditioner

Respected madam/sir,

This letter is in regard to the sale of my air conditioner. My name is (mention your name), working at (mention the name of the company or the organization’s name).

I am moving to a new place as my agreement for this flat has expired and I have decided to shift with my friends to a new place. I am currently living at (mention the name of your society or apartment name).

I want to sell my air conditioner as I am moving to a new place with my friends, so they have their own air conditioner. I got to know about your interest in buying a 2nd hand air conditioner from one of my neighbors.

I expect (mention the amount) for the sale of my air conditioner. The air conditioner is in proper working condition, and I have the proper documentation of the air conditioner.

If you are interested in buying, we can meet in person to discuss the further process, and you can personally see the conditions of the air conditioner as well. 

For any further information or queries, you can reach me at (mention phone number) or through an email (mention email address).

Thanking you

Sincerely

(Name of the sender)

Template: 13

Software Sales Letter

(Mention your name)

(Mention your address)

(Mention your contact information)

(Date)

(Name of the Recipient)

(Address of the Recipient)

(Contact Information of the Recipient)

Sub: Letter of Sales for Software

Dear (Name of the Recipient),

The workers related to the graphic and web designing field always have to confront the question of which software to choose for the better designing process. Therefore we are always here to help you in removing those confusions today.

Our company (mention the name and details of the company) is very well known in this field of providing software related to (mention details) for the past (mention time) years. We will definitely be able to help with any of those problems regarding the software.

Our starting rate is (mention the amount of the service), and we also offer free guidance and consultation related to the usage of the software. We also offer a free demo for your better understanding.

If you have any queries regarding this software and its working process you can contact us through (mention detailed contact address).

We are eagerly waiting for your interest and trust in our products and software in the future.

Thank you very much.

With regards,

(Hand-written Signature)

(Date)

(Notary or witness if required)

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(pdf, docs, ODT, RTF, txt, HTML, Epub, Etc)

Template: 14

E-Commerce Website Sale Letter

(Mention your name)

(Mention your address)

(Mention your contact information)

(Date)

(Name of the Recipient)

(Address of the Recipient)

(Contact Information of the Recipient)

Sub: Letter of Sales for E-Commerce Website 

Dear (Name of the Recipient),

In this present day of fully grown and established e-commerce-related businesses and services, no company or private business can compete confidently unless they have a well-designed and attention-catching website in the field of E-commerce.

No business can afford to ignore the attractive appeal of this powerful method in the future. Therefore we are offering you the services of our company (mention the name of the company) as we are a very successful and faithful institution in the field of E-commerce website designing and implementation.

You can trust us with your business being open for 24 hours to attract more customers. Your customers can shop while sitting on their sofa with our beautiful design features, which can help immensely in the steady growth and progress of your sales. Our starting rate is (mention the amount of the service), and we also have EMI facilities till (mention the date).

If you have any queries regarding this product, you can contact us through (mention detailed contact address). We hope for your interest ad faith in our ability and skill in the future.

Thank you very much.

With regards,

(Hand-written Signature)

(Date)

(Notary or witness if required)

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(pdf, docs, ODT, RTF, txt, HTML, Epub, Etc)

Template: 15

Land Sales Letter

(Mention your name)

(Mention your address)

(Mention your contact information)

(Date)

(Name of the Recipient)

(Address of the Recipient)

(Contact Information of the Recipient)

Sub: Letter for sale of land

Dear (Name of the Recipient),

We know that you are searching for a peaceful and well-protected land to build your dream home for your loving family. You don’t have to worry anymore, as we are here to help you with your dreams and long-cherished wishes. Our company (mention the name and details of the company) is very well established in this field of real estate.

You will find numerous options to choose from the large varieties of our lands and properties. We can offer you small to large area lands for your dream house for living a peaceful life. We are eager to help you find your dreams and successes at a very low-cost price of (mention the starting range).

We also have the facility of payment in installments as per your income. You are always welcome to get a free tour in our company and the surrounding environment to get a clear view of our company and its properties.

 If you have any queries regarding this product, you can contact us through (mention detailed contact address). We hope for your interest in our lands.

Thank you very much.

With regards,

(Hand-written Signature)

(Date)

(Notary or witness if required)

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(pdf, docs, ODT, RTF, txt, HTML, Epub, Etc)

Key Takeaways

Your sales letter must not be too lengthy and immediately seize the viewer’s interest. All the advantages and positive traits of the item or service you are offering have to be mentioned.

Make sure to give the audience an appropriate call to action. Use convincing language and make sure your letter is free of mistakes.

More Sales Letter Templates

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