Sales Representative Appraisal Letter Template

A template for appraising Sales Representatives for a firm is provided below. You may use this letter to educate your employee about their superiority in their field. This might assist you in motivating the Sales Representative and convincing other employees to go above and beyond in the future.

It’s a good idea to make a list of the Sales Representatives’ names. The purpose of the Appraisal Letter should be stated clearly in the letter so that the employees are aware of the situation. This letter should indicate the date of convocation.

Letter Template: 1

[Mention the name of the Sender]

[Mention the name of the Company of the Sender]


[Zip Code]


Phone Number:


Subject: Yearly Term Appraisal Note to Sales Representative.

Dear [Mention the name of the Addressee],

Your performance in the position of Sales Representative in [mention the name of the company] has been highly impressive. It has been a great experience for us to associate with you since [mention the number of months or year].

As the record goes, you have given your best shot since the training days when you had joined as a junior sales representative in the team of [mention the name of the manager].

It is true that you have a bachelor’s degree in management from [mention the name of the university].

But compared to other degree holders in the same field, your performance has been far better than others. You have the potential to the extra mile and enhance your quality of performance. 

After becoming the best performer in the on-job training of [mention the time period of the training, you got a team to perform on the production floor effective from [mention month date yyyy].

Since then, you are reporting to [mention the name of the present manager]. Over there, again you proved yourself as an excellent performer by breaking the sales records, and that too with great consistency.

This is the reason that has made the manager dependent on you. He/ she has confidence in you. He/ She knows that when no one is performing in the team, it is you who will be able to meet the expectations in the worst situation of the business. 

You have proved your ability with your excellent telephonic communication and also in face-to-face interaction. In both ways, you have proved your talent in drawing the client’s interest.

We have also checked your skills in reading or understanding every client’s pulse and determining his or her needs. 

As we analyze you like a Sales Representative, you are an excellent performer and a very talented resource. The only drawback we see is your long-term absenteeism in the month of [mention the month] due to jaundice.

We should only advise on this part that does take good care of health with nutritious food items. Be in touch with the doctor for health tips.

It will be beneficial for you to stay active. You will be able to work in a better way and assist in the company’s growth. 

Wish you all the best in your Career and Health.

With Sincere Regards,

Thanking You,

[Mention the name of the sender].


Company’s Name,

Office Contact No.:

sales representative appraisal letter

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