Sales Coach Appraisal Letter Template

The main job of a sales coach is guiding new salespeople, designing team and individual training courses and preparing various educational materials. But in order to perform in this role with perfection, such an individual needs to possess excellent time management and planning skills.

If you are in the mind to create the best appraisal letter for such a competent employee working for your firm then make sure to use this sample letter as a reference as going through it you will be able to frame yours conveniently.

Letter Template: 1

[Mention the name of the sender]

[Mention the Address of the sender]

[Mention the contact information of the sender]


[Mention the name of the recipient]

[Mention the address of the recipient]

[Mention the contact information of the recipient]

Subject- Letter of Appraisal to The Sales Coach

Dear [Mention the name of the Recipient]

We are very delighted to let you know that the [mention the name of the company] has released its appraisal letter to the efficient employees of the company. It is with immense happiness, that we have got you to be one of the efficient employees of the company. 

We are glad that you have always been that supportive of the company. On behalf of the management team, officers, and other seniors, we further extend our gratitude to you for being the sales coach of the company.

Being a sales coach, it is very important to maintain a perfect balance between the time management and sales of the company, we are very impressed by your work and are offering you a rating of [mention the rating].

Based on your performances, the sales of the company have raised a high reach during the [mention the year or the term] and with your guidance the company has been able to maintain its reputation in the industry. 

The junior employees and all the sales trainees have reviewed your coaching techniques to be up to date and modernized. We feel secure to have such talents like yours in the [mention the name of the company].

We further wish to have a more knowledgeable and energetic version of you in the company and we would hope that you maintain your professionalism and enthusiasm till the end.

Thank you so much for your trust in the [mention the name of the company].

With regards,

[Hand-Written Signature]


[Notary or witness if required].

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