Marketing Manager Appraisal Letter: 6 Templates

Template: 1

Marketing Manager Appraisal Letter

[Mention the name of the sender]

[Mention the name of the company of the sender]

[Address]

[Zip code]

[Area]

[Phone Number]

[Date]

Subject: Appraising your performance as a Marketing Manager

Dear: [Mention the name of the addressee]

You have been regarded as a real asset ever since you joined [mention the name of the company or organization] for the last [mention the no. of years].

Your hard work and dedication along with a creative mind have brought amazing results to our company and we look forward to seeing what greater results you will be bringing for us in the future.

We truly value you and your work. We have been able to benefit greatly from your talent, the credit of which part goes to your amazing abilities of good communication skills, adaptability, strong attention to detail, and commercial awareness apart from your hard work and great efforts.

Whenever we have thought of how to increase the output of the company, you have come up with some extraordinarily unique ideas and we love that about you.

You amaze us with your list of achievements like effectively overseeing all promotions for both sites including creative and offer selection, supervising offer strategy for all consumer marketing initiatives.

Managing all aspects of marketing and promotional activities, managing social media strategy across channels, developing and measuring results of email blasts to in-house files to boost online sales, presenting to seniors, and executive management monthly sales projections.

Your suggestions and unique work approach in our last project [mention the project details] which was very important to us, did not only help it achieve successful completion but also got taken care of before the deadline.

The only area where you need to work upon is your leadership skills, improving which we believe will be advantageous to both you and the company.

Keep up the excellent work!

Sincerely,

[Mention the name of the sender]

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Template: 2

An appraisal letter is actually a letter of appreciation for any employee who has been consistently going the extra mile in delivering responsibilities and satisfying clients. If the brand manager is working in this way and also maintaining a healthy professional relationship with the team members then you can write an appraisal letter.

If you are confused to choose words to write down the appraisal letter then you can take reference from this sample link. It will fulfill your needs.

Brand Manager Appraisal Letter

[Mention the name of the sender]

[Mention the name of the company of the sender]

[Address]

[Zip code]

[Area]

[Phone Number]

[Date]

Subject: Appraising Your Performance as A Brand Manager

Dear: [Mention the name of the addressee]

It is a pleasure to let you know that you have been functioning as a major asset to [mention the name of the company or organization] since the last [mention the no. of years] and we are proud of you.

You are a competent, reliable, talented person who with the help of his expertise in this field has been continually giving fine performances every time and as a result, supported us in our goals.

Your analytical skills, great attention to detail, and teamwork skills is truly commendable. Your creativity, understanding of trends, and ability to respond to the customer’s wishes with a unique working approach and innovative ideas make it really enjoyable to work with you.

It is surprising how well you perform and even under continuous work pressure you manage to keep a positive attitude and a calm demeanor.

We are extremely happy to see you accomplish so much like developing innovative marketing campaigns based on key objectives, consulting with product development teams to enhance products based on client data, planning, implementing, and tracking sales and marketing strategies to promote brand.

Managing the agency performance process, driving performance against key brand growth measures, managing delivery of business and brand health performance, developing and managing product lifecycle guidelines, gaining consensus from management and partners throughout the process of development.

We would like to appreciate you for how you supported us by coming up with some really fantastic ideas during our recent project [mention the project details] and cheered everybody up when we were having a tough time. We would not have got ourselves this project without you.

We would just ask you to bring a little bit of improvement in your written and verbal communication skills, perfecting which you have the ability to work wonders we believe.

Wishing you luck for your future accomplishments as we hope to continue working with you for a very long time ahead.

Sincerely,

[Mention the name of the sender]

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Template: 3

Here it’s important to appreciate the work of the employee for any company or organization. Now if you want to write an appraisal letter to praise or appreciate anyone in your company, then you are in the proper place to complete your letter.

Here we have already covered some sample letters regarding an appraisal letter for the post of a marketing executive. While writing this letter you must have to mention the points which we have already covered.

Marketing Executive Appraisal Letter

[Mention the name of the sender]

[Mention the Address of the sender]

[Mention the contact information of the sender]

[Date]

[Mention the name of the recipient]

[Mention the address of the recipient]

[Mention the contact information of the recipient]

Subject- Letter of Appraisal to The Marketing Executive

Dear [Mention the name of the Recipient]

This letter is to be treated as the official letter of appraisal for the year of [mention the year]. On the behalf of the whole team of [mention the name of the company], we would like to let you know that the company has selected you for praising the work that you have been doing since the start of the year [mention the year]. 

Along with your qualifications, we are also aware of the fact that you have been an experienced marketing executive for over [mention the time period].

The way you maintain your work and dedicate yourself to the tasks that are assigned to you is really worth the praise.

On the behalf of the team of the [mention the name of the company], we are very glad that we have been working with such a good and intellectual employee who has always made the work his priority and never failed to contribute to the development of the company.

Being a Marketing executive, you have to cover the portions of executions as well as marketing all by yourself and it is necessary to mention that you are indeed a very good marketing expert with lots of knowledge about the strategies and methods.

The [mention the name of the company] would like to suggest you level up your execution. We hope you would try to improve yourself in the same. 

With the ratings and feedback that you have received from the headquarters, managerial team, and our valuable clients, we are very happy to introduce you to our brand new pay-scale, specially curated for you which will come into effect from the date of [mention the date].

Thank you so much.

With regards,

[Hand-Written Signature]

[Date]

[Notary or witness if required].

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Template: 4

You can evaluate the candidate who has been working in the post of Marketing head using this letter structure. You must inform him how his zeal, determination, and quality of performance have impressed the team members and other senior members.

You can throw light on how he has impressed his team members consistently with appropriate communication skills. You can also inform them about how he deserves appreciation for achieving targets and setting unique sales strategies for further success in marketing.

Head of Marketing Appraisal Letter

[Mention the name of the sender]

[Mention the name of the company of the sender]

[Address]

[Zip code]

[Area]

[Phone Number]

[Date]

Subject: Appraising Your Performance as A Head of Marketing

Dear: [Mention the name of the addressee]

We are pleased to have you working with [mention the name of the company or organization] ever since the last [mention the no. of years].

Your expertise, enthusiasm, determination to rise higher along with your knowledge in the field is unmatched. You have been playing a very crucial role in the development and success of the company. Your amazing teamwork and communication skills, good organizational and planning skills, strong attention to detail, commercial awareness, and numerical skills have inspired us a lot.

We have been learning from your efficiency and innovative approach and are eager to see what greater outcomes you bring for the company.

Last month we would not have achieved our set goals and sales targets without your constant help and support, so we are grateful to you for spending an extra amount of time and working relentlessly for hours ensuring success.

Your other notable achievements in the field include close alignment of marketing program and sales strategy, accomplishing the annual marketing planning process and the approval procedure with senior management on business unit and business area level, elaborating potential partnerships and driving their proper activation, maintaining close alignment with global marketing functions and their overall strategy, successfully handling the responsibility of budget and cost control.

We are grateful to you for always putting your best efforts into our success and helping [mention the name of the company or organization] to become one of the leading companies in the world.

Wishing you all the best for your future endeavors here and we hope to continue this alliance with you for countless years ahead.

Sincerely,

[Mention the name of the sender]

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Letter Template: 5

Apply this letter structure to quickly complete the task of writing the appraisal letter for an email marketing manager. You would not have to waste extra time and effort to frame sentences in evaluating the email marketing manager.

But every email marketing manager has his or her unique way of delivering results. So, you must write in such a way that makes sense and has cent percent truth in it. There should not be any kind of exaggeration or missing. 

Email Marketing Manager Appraisal Letter

[Mention the name of the sender]

[Mention the name of the company of the sender]

[Address]

[Zip code]

[Area]

[Phone Number]

[Date]

Subject: Appraising your performance as an Email Marketing Manager

Dear: [Mention the name of the addressee]

We are pleased to have been working with you ever since the last [mention the no. of years] at [mention the name of the company or organization].

You have been giving your best to the company through all your great efforts, hard work, determination, knowledge, and expertise. You are an important part of our team.

Your working skills like engaging in interactive content, personalization and automation tactics, accessibility, mobile optimization, knowledge of artificial intelligence make you a valuable asset to the company.

You have raised the bar high and have set an example for those who want to be in a similar position as you. You have always motivated your peers and subordinates to work harder and do better. We are proud of you.

Working for our company, the accomplishments you have made through your persistent efforts like assisting in the development or mentoring of assistant manager, optimizing email campaign performance through testing, personalization, lifecycle management, and dynamic content management.

Managing relationships with our email service provider and advertising partners including contract negotiation and voice management, working cross-functionally with management, operations, IT, and marketing to execute programs with precision and success.

Our last project [mention the details] has been a huge success and the entire credit for that should be given to you. You burned the midnight oil to pull the presentation together and the results speak for themselves.

The only area where you seem to be lagging a bit is your interpersonal skills, perfecting which will make you achieve greater success in the future we believe.

We hope to continue this happy alliance with you for more successive years as we wish you the best for your future endeavors here.

Sincerely,

[Mention the name of the sender]

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Template: 6

Marketing Communications Specialist Appraisal Letter

[Mention the name of the sender]

[Mention the Address of the sender]

[Mention the contact information of the sender]

[Date]

[Mention the name of the recipient]

[Mention the address of the recipient]

[Mention the contact information of the recipient]

Subject- Letter of appraisal to the 

Dear [Mention the name of the Recipient]

This is to inform you hereby that the [mention the name of the company] is releasing the appraisal letter for the year of [mention the year]. We would like to congratulate you on being one of the most efficient and hard-working employees of the company.

The [mention the name of the company] respects your thoughts and ideas to the fullest. 

Being the marketing communications specialist, you are worth the praise as you have been devotedly doing your job role from the very beginning and we absolutely appreciate that.

We are well-acknowledged with the marketing skills you hold and also you have experience in the said skill for over [mention the time period], thus the [mention the name of the company] feels secure to have given you the position. We are all well aware of your communication skills and are proud of that.

We admire the process that you follow to negotiate some of the matters on behalf of the company. 

We have been receiving many compliments and positive feedback from the clients you have served and we are overwhelmed by the number of appointment requests we get for arranging the meeting of the clients with you.

In your own way, you are contributing to the growth and development of the [mention the name of the company] by your super special skill on market analysis. 

On this occasion, we would like to hand you over the revised emolument that has been curated keeping in mind all your good works and task reports.

Also, based on your performance, the company would like to give you a bonus of amount [mention the amount].

Thank you so much, Mr [mention the name of the marketing communications specialist].

With regards,

[Hand-Written Signature]

[Date]

[Notary or witness if required].

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