Brand Ambassador Appraisal Letter Templates

Also referred to as the brand managers or the brand representatives, the brand ambassadors are the working professionals engaged by a company to promote and raise awareness of the brand as well as the products.

But to do really well functioning in this post, an individual needs to possess natural leadership skills and a passion for growing relationships with the clients above anything else.

To help you write a nice appraisal letter for such an efficient individual working for you, I have written an effective sample letter which you can use as a reference.

Letter Template: 1

Brand Ambassador Appraisal Letter

[Mention the name of the Sender]

[Mention the name of the Company of the Sender]


[Zip Code]


Phone Number:


Subject: Appraising Your Performance as A Brand Ambassador

Dear [Mention the name of the Addressee],

You have been a relevant and worthy member of [Mention name of the company or organization] over the past [mention years or months]. We believed that your efficiency and versatility will make our company more productive and profitable.

Since you have already gained much knowledge and experience in your work, we think that it will help you to progress much more in meeting your future goals. You were very competent enough and your willingness to work 365 days a year and 24*7 hours a day made you incompatible with the company.

As you are an expert with foreign languages so it also helped you to communicate with our foreign delegates which however added an extra benefit to the company. 

We along with your teammates are really proud and satisfied with you because you used to come up with innovative and productive strategies and you study the market very well thereby assessing the risks before forming a unique selling proposition and presenting the brand to the customers.

Your mentalities of understanding the processes of business and marketing have allowed you to conduct successful events and promotions which is an ultimate requirement for the promotion of the company in the market.

We consider paying great attention to the charity initiatives of the company where you have also played your part by designing and implementing the social media presence of the brand.

Hence without a doubt, we can conclude that your high responsibility and strong motivational skills have made you an indispensable member of the company. We hope to keep on receiving such services from you till your last day of work.

Thank you once again for being such an amazing helping hand and we wish you good luck in your future.

Best Regards,

[Mention the name of the sender].

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Template: 2

If you have some responsibility to praise or appreciate the works of any employees for your company or organization, then you must have to write an appraisal letter for this purpose.

Here we are going to cover some sample letters regarding an appraisal letter to the brand ambassador. Now while writing this letter if you have to face any problem you can easily solve it with the help of our below letters. Now just follow our below letters and complete your letter.

Brand Ambassador Appraisal Letter

[Mention the name of the sender]

[Mention the Address of the sender]

[Mention the contact information of the sender]


[Mention the name of the recipient]

[Mention the address of the recipient]

[Mention the contact information of the recipient]

Subject- Letter of Appraisal to The Brand Ambassador

Dear [Mention the name of the Recipient]

It is to inform Mr. [mention the name of the brand ambassador] that you have been nominated for the appraisal for the year [mention the year]. With due respect, we would like to let you know that the [mention the name of the company] feels huge gratification in praising for the good deeds that you have done for the development of the company.

It is necessary to mention that we are proud of your work and really look forward to building new heights of success for the company together.

We are well aware of your talents, skills, and abilities in the field of your concerned position. We feel highly delighted to have such talents like you who are dedicated to the work and the success of the company.

Through this letter, we would like to mention that the [mention the name of the company] is delivering you the certificate of appreciation along with the sum of an amount of [mention the amount] as your bonus that is solely based upon your work.

We have thoroughly gone through your performance report and were surprised to notice that you have always achieved your target well on time and sometimes you have been more efficient in achieving more targets in a day, which is truly appreciated by the managerial team of the company.

Based on your performance for the year [mention the year], we have decided to increase your emolument by the amount of [mention the amount] which will be payable from the [mention the date].

Hope you have a good day ahead.

Thank you so much.

With regards,

[Hand-Written Signature]


[Notary or witness if required].

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