Brand Ambassador Appointment Letter: 5 Templates

To write an appointment letter for the role of brand ambassador, you must keep in mind that it is a formal letter and should be written in a specialized way. This letter will consist of the name of the employee, the name of the company, and the date.

You must describe the work details that the candidate will be responsible for. We have provided some examples on this particular topic, which will guide you while writing a letter.

Template: 1

Date :

Sub: Appointment Letter for Brand Ambassador

Dear Sir,

We are privileged that you have shown interest in us and accepted a proposal to lead from the front as the brand ambassador of our company [Company name]. We are pleased to inform the company has confirmed your appointment at the said post. 

As our company [company name] builds market presence on a global scale, we believe you can help drive awareness of the amazing features of our platform. You possess much experience as a very famous social artist, social media influencer, and coordinator of some other branded promotions as well. We have known about your skills related to special events management through leadership roles at various platforms. 

We are fortunate that you are undertaking the brand ambassadorship of our brand. The brand [name of the brand] shall grow new heights when led ahead by you. We expect wholehearted devotion from your side too for the upliftment of our newly launched brand.

If you have any questions or queries at any time, you can directly contact the HR department accordingly. We are also here to look forward to successfully solve all your problems. If unsolved you can further reach us at [phone number] or mail us at [email address].

We wish you all the very best. Looking forward to years of successful and fruitful cooperation in the future.



(Name of Officer)


(Brand Name)

Template: 2

(Mention the Date)

(Mention the name)

Subject: Appointment Letter for Brand Ambassador

Dear (mention the name)

I am writing this letter to inform you that you have been appointed as a brand ambassador for our company (mention the brand). We are happy that you were so interested in our brand, so we have finally chosen you as no one can perform better than you.

As you trust our brand so much we expect you to give your 100% too. We are happy that you cleared all the documents and accept all the rules.

As you know our brand is for cosmetics and it is used in most of the shows and backstage works. We wanted someone who would become the fresh face for the new product. I believe that you will do great and do let anybody of us down. As you also have many years of experience in this field then you know what is best and what’s not. So soon we will start the work from (mention the date). All the other details are also here in the documents attached here. Please go through to know what you have to do for the project. 

As we are famous both on social media and on shows so we need perfection for you as we have many expectations. We hope for the best and looking forward to working with you. 

We hope and pray your presence will be very profitable for our brand and we reach our goal.

Our HR will be sending all the details soon, till then if you have any queries do call us at (mention the number)

All the best for your future projects, see you soon



(Name of Officer)


(Brand Name)

Template: 3

(Mention the Date)

(Mention the name)

Subject: Appointment letter for brand ambassador

Dear (mention the name)

This letter is to congratulate you for being appointed as a brand ambassador for our clothing brand (mention the name). we happy to have you in our workspace as we were searching for the one like you who would be the best fit for the next show of ours and for our new dressing line.

Finally, our search has come to an end. We hope to see you soon working with us once the lockdown gets over. As it’s not safe to have a photoshoot now at this time of the corona pandemic. 

I know you have lots of experience in this field and have done much work with other many brands so we find ourselves fortunate that you have shown interest in our clothing line. It’s a privilege for us to know you and your ideas.

As you know we are worldwide famous and have to tour around the world for the poses for our photo-shoot and work due to which your joining has to be postponed now as of the pandemic but once it will be over the HR will send you all the details soon.

For any other help or queries, you can call us at (mention the number) or can send us an email at our official email id (mention the company’s id)

We hope and wish that with your contribution we will surely reach the heights of success. 

So all the best for your first work with us soon (mention the number)

All the best for your future projects,



(Name of Officer)


(Brand Name)

Template: 4


[Mention the name of the Recipient], 

[Mention the address], 

Date: [Mention the date of the letter]

Sub: An Appointment Letter for The Role of Brand Ambassador.

Dear [Mention the name of the Recipient],

The management team of [mention the name of the organization] is extremely honored to offer you the offer of a Brand Ambassador.

You will begin your role as the Brand Ambassador from [mention the date of joining].

As Brand Ambassador you would serve [mention the time period] of Probationary Period. 

The honorarium paid to you for the role will be [Mention the salary amount] as discussed previously during the interview. 

Your working hours will be [mention the working hours and time of the start of work till the end of work]. There will be a weekly off will be for [mention the day or days of the week off].

As a Brand Ambassador, your job profile primarily will be to:

  • Learning the lineup of the season’s products.
  • Becoming familiar with the company’s brand and message.
  • Discussing strategy with management for increasing sales in the market.
  • Visit the retail locations for informing and influencing customers and staff with knowledge.
  • Answering all questions pertaining to the brand and its products.
  • Recording feedback and concerns from customers and staff.
  • Scheduling time with the store manager for discussing the impact of products on their business.
  • Handling all non-inventory items.

All the staff members at [Mention the name of the Organization] are glad to welcome you on board.

Best wishes.

Yours Sincerely

[Mention the sender’s name], 

[Mention the Designation],  

[Mention the Date]

Similar Posts: